The Company was founded by Walter P Chrysler in 1925. Based in
In the early 1990s, Chrysler made its first steps back into Europe, setting up car production in Austria, and beginning right hand drive manufacture of certain Jeep models in a 1993. The continuing popularity of Jeep, the introduction of the iconic MPV Chrysler Voyager and new models such as the Dodge Ram pickup and Dodge Viper have put Chrysler back on the UK motor industry map.
From Gas guzzlers to a greener future Chrysler's long term vision
Chrysler's ENVI division, which is dedicated to creating production electric drive vehicles, announced in September 2008 that Chrysler LLC will have electric vehicles in showrooms by 2010. They showed three "production intent" vehicles and stated that these are going to be the first of a broad portfolio of electric vehicles.
The Chrysler executives said. “The day is coming when the whole Chrysler fleet has electric powertrains. Ultimately it will lead to a transformation of our entire fleet that will be in some manner electric drive.”